Navigating the next chapter at Cox Marine

Cox Marine has always sought to deliver propulsion solutions that balance performance and reliability. Over the last few months our business has entered a new phase, marked by a streamlined commercial strategy, strengthened partnerships, advanced manufacturing, a refreshed digital presence, and strategic leadership changes.

Together these developments set a clear course as we prepare for series production of the 350 V8 outboard and reinforce our commitment to sustainable growth

A unified commercial approach

Our recent realignment of commercial operations reflects a shift from research and development to a full business-to-business model. By adopting a ‘fewer, bigger, better’ distribution strategy, we have empowered capable partners to cover larger territories and focus internal resources on securing significant contracts.

The appointment of Hugh Hudleston as Business Development Director has further sharpened our focus on government and commercial opportunities, positioning Cox Marine for targeted market penetration and long-term success.

Building resilience from the inside

Quality control starts at source, which is why we’ve invested in a purpose-built paint booth at our Shoreham-by-Sea facility. This controlled environment regulates temperature and humidity for the application of advanced marine-grade coatings, ensuring optimal adhesion and uniform coverage on every V8 powerhead.

Engines treated in our booth demonstrate superior resistance to salt spray and immersion, reducing maintenance demands and lowering the total cost of ownership for our customers.

Leadership for series production

As we look toward high-volume manufacturing, our leadership structure has evolved to meet new demands. From 1 July 2025, Gavin Wesson has assumed the role of Non-Executive Chairman, providing strategic guidance while entrusting day-to-day operations to George Bramley, our incoming Chief Executive Officer and current Chief Financial Officer.

James Eatwell, with over a decade of technical expertise at Cox Marine, steps into the role of Chief Technical Officer to align engineering initiatives with broader business objectives. These appointments ensure continuity of service and operational efficiency as we transition into series production.

Expanding our global network

Our growth is powered by collaboration with distribution partners who share our vision. Earlier this year we renewed multi‑year agreements with Ring Power in the US and GY Marine Services in the Middle East, extending those contracts into the next decade.

Alongside these renewals, new dealers have joined our network in North America, Asia and beyond, broadening access to our V8 diesel outboards and reinforcing our promise of reliable support wherever our engines operate.

People at the heart of our progress

Behind every engine we engineer is a team we invest in. We are proud to have won the People Team of the Year award at the British HR Awards for the second consecutive year. This recognition reflects initiatives such as our four-day working week for manufacturing staff, flexible working options, enhanced benefits and targeted leadership development.

These efforts have driven a notable rise in employee engagement and a reduction in attrition, underscoring our belief that a positive workplace culture is essential to sustainable business success.

Looking towards sustainable seas

As we continue to refine our manufacturing processes and roll out a refreshed website to better serve our customers, our sights remain firmly on delivering cleaner, more efficient propulsion.

The impending launch of the 350 V8 outboard will build on the durability gains from our in‑house paint booth and the solid foundation laid by our leadership and distribution strategies.

At Cox Marine we are focused on innovation that delivers real-world value, ensuring every engine we make helps our customers operate more sustainably and confidently on the water.