Cox Marine’s Singaporean distributor, responsible for fourteen Southeast Asian nations, attends the UK factory with key dealers for a commercial and technical development forum.
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"This insightful visit to the UK factory allows us to understand the products further and better serve our dealers and customers."
Sean Ang, General Manager at Tractors Machinery International
Shoreham-by-Sea, UK – 10 December 2024
Last month, Cox Marine’s highly regarded distribution partner, Singapore-based Tractors Machinery International (TMI), visited their Shoreham-by-Sea headquarters.
Accompanied by two of their dealers, the eleven-strong delegation included representatives from Hexagon Distributing Corporation, TMI’s dealer for the Philippines, and Century Company Ltd, their dealer for Vietnam.
Over the course of the two-day conference, hosted by Cox Marine’s Regional Director for APAC & ME, Ian Hubbard, and Commercial Operations Director, Gemma Crocker, the team met with members from across the organisation to further their knowledge of both the history and future of the business and brand – in product development, marketing, and business ambition.
This visit provided the opportunity for commercial discussions and learnings and involved technical training sessions hosted by subject matter experts from Cox Marine’s Aftersales department.
Technical members of the delegation, joined by technical personnel from the Australia-based distributor for Cox Marine, PE Outboards, undertook advanced product training for the new Cox Marine 350 V8 diesel outboard – the world’s most powerful diesel outboard – as well as an intensive training course on rigging and installation of Cox Marine outboards and equipment.
Whilst the technical team furthered their knowledge of the product, the rest of the delegation shared the latest updates from their local territories, including anecdotes of their latest multi-vessel fleet installations – many of which support the security and defence of several regional municipalities and countries.
Ian Hubbard said, “The APAC region is a key market for Cox Marine, and our partnership with Singapore-based distributor TMI and its dealers is crucial to our success. This visit is an opportunity to reinforce our commitment to the region and explore new avenues for growth, as well as a chance for the Cox Marine team and the visiting delegation to learn from one another.”
Sean Ang, General Manager at Tractors Machinery International, added, “Cox Marine products have a strong value proposition, and we continue to see opportunities for growth in our territory. This insightful visit to the UK factory allows us to understand the products further and better serve our dealers and customers. We are excited to see what 2025 holds for TMI and Cox Marine”.
