Strategic Partnerships Drive Continued Global Growth for Cox Marine’s High-Powered Diesel Outboards

Shoreham-by-Sea, UK – 14 May 2025

Cox Marine, the UK-based manufacturer of the world’s only purpose-designed high-powered diesel outboards, is pleased to announce the renewal of its partnerships with two significant distribution partners.

Ring Power, the exclusive distributor for the US East Coast, Great Lakes and the Caribbean, a driving force towards success with Cox Marine in the US since early 2019, has renewed its contract until 2030. GY Marine Services, who partnered with Cox Marine in 2020 and has seen considerable success across the Middle East, has also renewed its contract for another five years.

“The renewal of our partnerships with Ring Power and GY Marine Services marks a significant milestone for Cox Marine”, says Cox Marine’s Network Development and Commercial Operations Director, Gemma Crocker.

“Their dedication and expertise have been instrumental in promoting the adoption of our diesel outboards, the most powerful ones in the world, into two of our most important global regions. We deeply value their continued commitment and look forward to achieving even greater success together in the years to come.”

Ring Power – US East Coast, Great Lakes, and the Caribbean

Having supported early demonstrations, the introduction of the 300 V8 and the launch of the 350 V8 in 2024 at the Miami International Boat Show, Ring Power has been steadfast in Cox Marine’s journey to revolutionise the marine propulsion industry.

Ring Power joined the Cox Marine network as the exclusive distributor for Florida in 2019 before further strengthening their partnership by becoming an investor of Cox Marine in 2021. In 2023, as part of Cox Marine’s newly adopted ‘Fewer, Bigger, Better’ approach to distribution strategy, the Ring Power territory for Cox Marine was expanded to include the entire US East Coast and Great Lakes, taking its coverage in the US to 24 states as well as the District of Columbia, the Caribbean and Bermuda.

When asked about the contract renewal, Patrick Bucci, Ring Power’s General Manager for Cox Marine, said, “Ring Power is incredibly proud to extend our partnership with Cox Marine through 2030. It has been a rewarding journey, from the initial introduction of their innovative V8 outboards to the recent expansion of our territory.”

Bucci continued, “We continue to develop opportunities through our expanding dealer network and premium boat builder partners in both the recreational and professional markets. As a major part of our strategic plan, we focus on local, state, and federal government agencies.”

Over its tenure as a distributor for Cox Marine and the V8 diesel outboards, Ring Power has completed projects with the Fort Lauderdale Police Department and the Dominican Coast Guard, supported by US Coast Guard Operations, as well as supported testing with the United States Navy and several first responders up and down the US East Coast; the team at Ring Power continues to successfully add commercial, government and recreational customers alike to the international Cox Marine fleet.

GY Marine Services – Middle East

Doha-based GY Marine Service (a subsidiary of Gulf Yachts), a prominent partner of Cox Marine, was appointed as a Distributor in early 2020 to introduce the Cox Marine V8 to the Middle East—specifically, Qatar, Oman, Kuwait, and Lebanon.

After two years of successful partnership, in 2022, representatives of GY Marine were welcomed to Cox Marine’s UK headquarters and production facility to commemorate the expansion of their territory to include the United Arab Emirates, Saudi Arabia and Bahrain.

Commenting on the continued partnership, GY Marine Service’s CEO, Ghassan AlBinali, stated, “Our renewed agreement with Cox Marine for the next five years underscores the strong and collaborative relationship we have built since 2020”.

“We are delighted to continue introducing the power, safety, and reliability of Cox Marine’s V8 diesel outboards to our customers across the Middle East. Our work with energy organisations, the defence sector, and innovative projects like the Phoenix USV demonstrates the versatility and impact of these engines in our region, and we are eager to expand their presence further.”

With locations across the UAE and Qatar, the sole distributor in the Middle East continues to work strategically, identifying growth opportunities for the Cox Marine brand and V8 diesel outboards in the region.

Dealer Network Expansion

In addition to developing and renewing relationships with distributors, Cox Marine’s local representation continues to grow through the appointment of Cox Marine Approved Dealers, with each responsible distributor growing their local networks.

Since the start of the year, dealers have been appointed in new territories worldwide to unlock further opportunities and support the organisation’s global reach.

Alongside their distributor contract renewal, Ring Power has appointed its first dealers in the Great Lakes and the US Northeast, in Michigan, with Coastal Marine Performance on the shores of Lake St. Clair, Atlantic Boats Inc. in Massachusetts, and Portland Yacht Services on Maine’s Atlantic Coast. Gus-T Marine has been appointed in the Bahamas, and Key Marine Center of Northwest Florida has been appointed in Pensacola, Florida.

In June last year, Singapore-based distributor Tractors Machinery International (TMI) expanded its distribution agreement to include the People’s Republic of China. This year, it has appointed its two dealers in one of the world’s largest countries, Guangzhou Sime Darby SITECH Energy and Jerton Marine.

TMI has also appointed Sime Darby Industrial Sdn Bhd to its dealer network, with locations in Malaysia and Brunei. These are the first appointments in these two countries.
Since the start of the year, Cox Marine’s distributor in the Republic of Korea has appointed three additional dealers: Anmyeondo Marine, Hwachang Marine, and Dangjin Marine.