New Zealand’s Sports Marine join Cox’s Global Distributor Line Up
Lancing, 18 May 2018 – British diesel outboard innovator, Cox Powertrain, has announced that Sports Marine Limited will act as their distributor for its 300hp diesel outboard engine in New Zealand and Fiji.
Sports Marine Limited, based in Christchurch, New Zealand has over 40 years experience in outboard motor sales and is the latest distributor to be confirmed by Cox Powertrain. They join an exclusive global alliance of distributors that have been chosen for their reputable standing in maritime engine solutions for both professional and recreational users.
Director for Sports Marine Limited, Ian Williamson said,” We are thrilled to join Cox Powertrain’s elite line-up of marine diesel and industry specialists and look forward to representing innovative British engineering in New Zealand and in Fiji by bringing the CXO300 diesel outboard to these markets.”
Speaking about the need for an engine such as CXO300 in this part of the world, which in certain areas is isolated often attracts extreme weather, Mr Williamson said, “There is a real desire for marine propulsion that is reliable and long-lasting. We have already received a huge level of interest in the CXO300 from customers who have been waiting a very long time for a high performance diesel such as the CXO300 in this region.“
“After visiting the Cox Product Development Centre, we came away impressed by the operations and we believe this very special engine will have so many benefits for the commercial and recreational marine industries in the South Pacific.”
Sports Marine Limited will be exhibiting at The Hutchwilco New Zealand Boat Show in Auckland from 17 – 20 May. People coming to the show will be able to visit them on stand EX80 and see a prototype of the pioneering CXO300 for themselves. The Sports Marine Limited team will be on-hand to talk about the exciting product which will be available later in 2018.
Cox Marine has received market feedback from South Korea indicating that its diesel outboard technology is delivering even greater fuel efficiency benefits than expected in the country's expanding seaweed harvesting industry, with operators reporting fuel savings of up to 50% compared with gasoline alternatives.
As Cox Marine continues to strengthen its global distributor network under its “fewer, bigger, better” growth strategy, trusted regional partners play a vital role in delivering technical expertise, aftersales support and customer confidence. In France, LB Tender Mechanics is at the forefront, bringing decades of marine engineering experience and a strong service infrastructure to support the growing adoption of diesel outboard technology.

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