Cox Marine Announces Contract Renewal and Expansion with APAC Distributor
The renewal of this partnership confirms the Singapore-based organisation as a key partner of Cox Marine and the one-of-a-kind V8 outboards in the region.
Shoreham-by-Sea, UK – 11 June 2024
Cox Marine, the manufacturer of The V8 outboards – including the recently announced 350hp diesel outboard, the first of its kind – has announced a renewal and expansion of its distribution agreement with Singapore-based distributor Tractors Machinery International (TMI).
The expansion makes TMI the sole distributor of Cox Marine in the People’s Republic of China. This is in addition to Japan, which was added to their distribution territory last summer. TMI’s distribution coverage in Asia now spans more than 14.5 million square kilometres, covering Bangladesh, Brunei, Cambodia, China, Indonesia, Japan, Laos, Malaysia, Myanmar, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Alan Ow, Managing Director of TMI (left) and Gavin Wesson, CEO of Cox Marine (right) signing the renewed and expanded contract
Appointed in 2017, TMI has an ever-growing order book and list of customers in and around Southeast Asia’s waterways. It has seen vast success in the commercial and governmental sectors, proving the Cox Marine V8 to be the safest, cleanest, and most practical alternative propulsion solution.
“The high-performance Cox Marine diesel outboard is a safe, innovative product that fills a gap in the conventional outboard market. We see great market potential for it in Asia and thank Cox Marine for entrusting us to represent the brand on a wider scale in Asia,” said Alan Ow, Managing Director of TMI.
Ian Hubbard, Cox Marine’s Regional Director for APAC and the Middle East, expressed his delight about the renewal and expansion with TMI, stating, “We are thrilled to continue what has been an extremely prosperous partnership with Tractors Machinery International.
“The renewed relationships with partners of TMI’s standard continue to demonstrate our commitment to provide a globally expansive premium level of service.” Ian Hubbard visited TMI’s head office last week with Cox Marine CEO Gavin Wesson and Commercial Operations Director Gemma Crocker to commemorate the milestone expansion.
Cox Marine has received market feedback from South Korea indicating that its diesel outboard technology is delivering even greater fuel efficiency benefits than expected in the country's expanding seaweed harvesting industry, with operators reporting fuel savings of up to 50% compared with gasoline alternatives.
As Cox Marine continues to strengthen its global distributor network under its “fewer, bigger, better” growth strategy, trusted regional partners play a vital role in delivering technical expertise, aftersales support and customer confidence. In France, LB Tender Mechanics is at the forefront, bringing decades of marine engineering experience and a strong service infrastructure to support the growing adoption of diesel outboard technology.
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